How Does Story Telling Serve An Ace For Recruitment?
Tell a story that will make any candidate fall in love with the job! Rather than trying to win top talent with a blitz of cold facts about the company and the position. Most of the big brands like Coca-Cola, Chase Bank, global RPO leader Cielo, Harvard, UCLA, and Brown University always value storytelling in their business.
There is always a lot of value when it comes to storytelling in business and it is just as relevant to Job Agencies
Storytelling can achieve the very goals we struggle within the Recruitment Process, like:
– Capturing candidates’ attention.
– Helping candidates understand and remember a lot of info in a short amount of time.
– Creating emotional investment and the commencement of engagement in candidates.
A Realistic Slant on Storytelling in Recruitment
If you are considering storytelling for your recruitment strategy, just don’t think about it as spinning a long tale. There is rarely time for that kind of Storytelling.
Contemplate about some short stories you could work into a discussion with a candidate depending on what is appropriate to that unique individual.
Candidates want to know:
– What kind of organization is this?
– What’s it like to work here?
– Where is this company going in the future?
– Will I be happy working here?
If you always talk about the difficulties of the work, the likely chances are the candidates will back out on your offer. You want stories that can answer those questions and provide the information the candidate needs to decide if you are a good fit as an employer.
Your story should comprise of your own experience as a recruiter. Grab the candidates attention by narrating the success of the star employees’ and the skills and personal characteristics that helped them reach their goals.
The leadership team is another source of content for stories, especially stories that relate to the big picture of your organization. You could spend a few minutes speaking to candidates about your founder’s vision. These information you might normally provide anyway, but when you add people to the story and tell it as a narrative, the info becomes more interesting and easier for candidates to digest and remember.
Appeal to the Imagination
When you develop the stories, make sure your end goal is to influence the candidates to imagine themselves as they are working for your organization.
In the end, any good storytelling takes practice. As you gather your content, set aside time to speak out your stories loud and refine as you go. Over time you will realise, storytelling will become a natural and powerful addition to your recruitment skill set.